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Learn more about Birmingham's Gay Village. Register for our newsletter Sign up Close popup. Read more about Get the latest news, travel inspiration and planning tips! Surge needed to succeed in a highly competitive dating app marketplace. This required the app to have perfect UX design and a robust backend with many complex features including spam detection, a dynamic photo-processing system and an array of real-time functions, like chat. Surge also needed to kick-start its distribution and monetization.
Surge designed and developed the iOS and Android platforms as well as the landing page, backend solution and administration. Users are uploading tons of photos to the site, so a special semi-automatic image processing engine was developed to help cope with the growing volume. The mobile marketing department focused on growth.
A combination of ad campaigns, ASO, social media influencers and other activities helped get Surge from zero to 2. Surge is currently the fastest-growing gay dating app on the US market and the most searched gay dating app on the Apple App Store.